Coming from a marketing background means I see the problems and opportunities from your perspective. I hope that my blogs give insight into the photography and video industry and how to help you find the right solution for your business. With all the demands on business to constantly create quality content I hope that some of my blogs help answer or at least give a different perspective.
I try to produce relevant content that is helpful for businesses of all sizes. What does a photographer cost? One of the questions at the forefront of many peoples minds when they feel their brand needs to engage the services of a professional. The simple answer is yes! This is particularly true if you are a small to medium sized business because with all the advances in technology people still buy from people or hire people to do work for them.
After all you wouldn't go to a first meeting with a prospective client with a bag over your head would you? We have all been forced to adapt our daily routines in these unprecedented times.
I try to produce relevant content that is helpful for businesses of all sizes. What does a photographer cost? One of the questions at the forefront of many peoples minds when they feel their brand needs to engage the services of a professional. The simple answer is yes! This is particularly true if you are a small to medium sized business because with all the advances in technology people still buy from people or hire people to do work for them.
After all you wouldn't go to a first meeting with a prospective client with a bag over your head would you? We have all been forced to adapt our daily routines in these unprecedented times.
Services
I am a photographer & film maker who helps visionary business owners and exceptional brands achieve improved market recognition by creating beautifully crafted visual content.
I can hear what you are thinking, what does the above statement really mean?
Is this just another bunch of 'in vogue' phrases pulled together in a statement to grab attention?
In this day and age of buzz words 'visionary', 'quality', 'hand crafted', 'ethically sourced', 'environmentally friendly', the list goes on, it is easy to get lost in all the noise.
I can hear what you are thinking, what does the above statement really mean?
Is this just another bunch of 'in vogue' phrases pulled together in a statement to grab attention?
In this day and age of buzz words 'visionary', 'quality', 'hand crafted', 'ethically sourced', 'environmentally friendly', the list goes on, it is easy to get lost in all the noise.
People often worry that as photographers our businesses are under threat!
In this day and age of ever improving photography equipment it is easy to think anyone with the right camera or indeed phone can 'take' a picture!
This though is what makes a photographer different, we don't just take pictures we 'make' photographs!
Storytelling is a gift, and as a photographer I like to use light and atmosphere to move people and tell a story with every frame.
Since first being introduced to the gardening market many years ago I fell in love with the industry and it has become an obsession.
In this day and age of ever improving photography equipment it is easy to think anyone with the right camera or indeed phone can 'take' a picture!
This though is what makes a photographer different, we don't just take pictures we 'make' photographs!
Storytelling is a gift, and as a photographer I like to use light and atmosphere to move people and tell a story with every frame.
Since first being introduced to the gardening market many years ago I fell in love with the industry and it has become an obsession.
You must have lived under a rock if you are a business owner and have not either thought about or started a process of creating video content for your brand.
The big questions are; where to start? and what is my return on investment?
The reality is that you have such a range of options available all of which will require a range of budgets that it can feel overwhelming!
In truth you need to have a 'strategy' this is the absolute key BEFORE ever starting to plan out what content you require; Is the film going to be a top of sales funnel 'Vision' or 'Why Story'?, or is the video for further down the sales funnel in the form of an 'Impact film', 'Explainer, or 'Testimonial' video?
The big questions are; where to start? and what is my return on investment?
The reality is that you have such a range of options available all of which will require a range of budgets that it can feel overwhelming!
In truth you need to have a 'strategy' this is the absolute key BEFORE ever starting to plan out what content you require; Is the film going to be a top of sales funnel 'Vision' or 'Why Story'?, or is the video for further down the sales funnel in the form of an 'Impact film', 'Explainer, or 'Testimonial' video?
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