David Cordner Photography
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What makes you different to others in your sector? Are you highlighting your USP? When a potential client first comes in contact with your business, what is the first thing they see? It's more than likely the photography that you use in your brochures, website and corporate material. And as the old saying goes 'you only get one chance to make a first impression'.

Your clients are looking for something that sets you apart from the noise. Your unique story! One of the most effective photographs in your corporate material is a headshot photograph. It helps customers identify with you and your business and also helps give your brand a face. Whether it's your website, LinkedIn, Facebook or whatever flavour of social media you use.

It's a powerful way to communicate to clients or the public that you are a professional, there to help them. Everyone from the CEO to all your key people can benefit from having a modern headshot photograph. Shoots and styles can be tailored to your business need and brand personality.
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You've got the best camera, best lens, created the best image, now it's time to get the best print.
Giclee (a French term meaning to to squirt or spray) or inkjet print allows for incredible colour, depth and detail especially in conjunction with a 12 ink printer like the HP Z3200.
With its 4 monochrome inks it also gives the finest black and white prints from deep black to detailed white while having museum level archival stability.
There are a bewildering amount of very good inkjet papers on the market, I have personally tried many options over the years!
Ideally the file resolution should match the print size, width x height x 300PPI.
I do realise that it's not always possible to have the correct resolution file.
However, my software will up the resolution to the required size using some pretty fancy fractal maths, though please bear in mind that it's still adding information that doesn't actually exist in the original file.
If your file needs to be enlarged to fit the print size, let my software do it for you rather than Photoshop, unless you're using the latest Photoshop that employs Super Resaolution.
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